BEHIND
THE BRAND

John Hernandez
John Hernandez

Owner/Partner

John oversees corporate operations, structure, planning and development for the agency. He works tirelessly for our clients on business strategic planning, business development, and creative branding strategies.

Before joining ON Advertising, John gained extensive media experience working as a producer, photographer, reporter, anchor and news director for TV stations all over the country. He understands how media work and knows how to leverage this knowledge to achieve measurable results for clients.

John studied Broadcasting and Journalism at the University of Arizona. He is involved in many organizations in the Hispanic community, and serves as the Board Chair of the Si Se Puede Foundation. John is perhaps the Cardinals’ biggest fan – the St. Louis Cardinals baseball team, that is.

Ron Meritt
Ron Meritt

Owner/Partner

Ron opened ON Advertising after working in television for many years. He wanted to take skills honed in his broadcasting career to help clients navigate the ever-changing media landscape. As President, Ron oversees day-to-day operations at the agency while guiding the strategy, client service and performance. He does this by uniting a unique combination of strategic thinking and business innovation.

In addition, Ron manages the agency’s Crisis and Issues Management division. Ron leads a nationally-accredited seminar that provides training for clients on how to communicate in a crisis situations and manage the impact of a crisis. His depth of experience and expertise is unrivaled in this area.

Ron has degrees in Broadcasting and Public Relations from Northern Arizona University and in Meteorology from Mississippi State University.

Eric Garcia
Eric Garcia

Owner/Partner

Eric began his career in 1991 as an Assistant Art Director at Robinson & St. John Advertising in Florida. While at RSJ, he was part of the team that produced advertising and marketing campaigns for national and regional accounts including AT&T, Bank Boston, Ford Motor Company and Wendy’s Restaurants. His talent as an illustrator was also utilized in a number of campaigns developed by RSJ.

In 1995, Eric launched his own multidisciplinary design firm, EFG Creative, in Albuquerque, NM. Wanting to expand to the Arizona market, EFG came to the valley looking for an advertising agency to pair with. In January 2018, EFG merged with ON Advertising.

As a hands-on designer Eric has a meticulous eye for detail and a fresh graphic style. Eric is a fine artist and a native of New Mexico.

Darren Higgs
Darren Higgs

Senior Account Executive

Matt Grodsky
Matt Grodsky

Senior Account Executive

Michelle Berry
Michelle Berry

Social Media Manager

Julie Light
Julie Light

Media Director

Scott Kasallis
Scott Kasallis

Creative Director

Jeff Breuer
Jeff Breuer

Digital Video Director

Courtney Blackman
Courtney Blackman

Traffic Manager

Mikaela Copley
Mikaela Copley

Account Coordinator

Katie Ciancio
Katie Ciancio

Account Coordinator

Web Developers

J.R. Basham

Michael Sypes

Steven DiGirolamo

Gregory Way

Jose Contreras

James Welch

Web Coders

Michael Sypes

Steven DiGirolamo

Video Production

Derek Carlson

Sam Radobenko

Ted Jordan

Voice Over Artists

Courtney Altamirano

Felipa Lerma