The world is constantly changing when it comes to business trends, new technology, and consumer preferences. Having up to date content on your online platforms to reflect new trends in your industry is a key component of being successful in marketing. Sometimes, you may find yourself running out of material to write or you are losing business to competition, it may be time to freshen up your content. We’ve compiled some tips and tricks from the experts to help get your content in tip-top shape.
Using a graphic with information (infographic) makes it easier for your audience to view and understand a concept. Customers nowadays don’t have the patience to read text-heavy paragraphs, they lightly skim the content. An infographic can make a lot of information visually appealing and way easier to read and understand.
Stick to Relevant Content
Making sure content on your online platforms is relevant to your service or product is very important. Stay up-to-date on current research regarding your industry and remove everything that is not appropriate anymore. Keyword research can give you a good idea if a topic is relevant enough to continuously write about or to shift efforts into a different area.
Pay Attention to SEO
It is essential that you and your company pay attention to SEO. Having good information on your website, as well as having high-level keywords in the content consistently will help your website traffic. Keywords have to naturally flow within the text, meaning it cannot be over-stuffed and used repeatedly. Putting a list of keywords next to you when you write a blog, blurb, or any content is a good way to make sure you are using all of them efficiently and consistently.
Freshening up the content on your online platforms doesn’t have to be difficult. Taking a little bit of time to update some information is well worth it and will give you a good return on your investment. Here at ON Advertising, we help our clients in a variety of industries freshen up their content. We have seen their business have positive results when giving their content a face-lift. If you have any further questions about how to keep your content up-to-date, feel free to contact us.