Monthly Archives: The Instruction Manual

“Facebook’s “Private” Feature and its SMM Implications”

As of this year’s third quarter, Facebook has reached 2.41 Billion active monthly users, making it the most used social media platform worldwide. Facebook has been the leader in social networks, as they were the first social platform to have monthly users surpass the billions by the second quarter of 2012. With the constant growth, popularity, and innovative features, such as Messenger and Facebook Groups, it’s easy to see how the conglomerate has become the choice social media platform.

It’s no secret that there have been privacy issues with the site in the past. In early 2018, it was revealed that Cambridge Analytica harvested the personal data of millions of peoples’ Facebook profiles without their consent and used it for political advertising purposes. After the loss of trust amongst its users, and millions of dollars in fines later, Facebook’s Founder and CEO, Mark Zuckerberg, is “committed to getting it right,” he said as he opened at the F8 Developers Conference earlier this year. With four simple words projected on the screen behind him: “The future is private,” Zuckerberg explained Facebook’s decision to undergo a ground-up redesign. This redesign aims to place private community groups at the center of its experience and revamp its apps to work with one another. Why? To help people securely reach their core communities. This has been touted as the biggest change the social platform has seen in over five years.

This all begs the question: What is Facebook’s “Private” feature?

For starters, the “Private” feature that Facebook is introducing essentially allows the user to control and see data that websites and applications share between the platforms. It’s being introduced as “Off-Facebook Activity” and gives users the ability to keep track of the information that third-party applications access and what they are using it for. Along with the “Off-Facebook Activity,” they’re also updating their ad library and giving users an option to control what they see from their groups, pages, and friends with a “Why am I seeing this ad” option.

What Does This Mean for the Social Media Advertising World?

Facebook warns that its new privacy tool may impact targeting on paid ads. Whether this is the truth or not, advertisers are preparing for the change. Here at ON Advertising, we believe it will definitely be limited as more and more users will choose not to see content like paid ads. Will some of those users be ones we try to target with our client’s paid ads? Of course. That’s where adjusting the perimeters and revisiting our goals will ensure the users we want and need to see the content, will see the content. As Facebook continues to change, it’s important to get creative with marketing plans to safeguard the effectiveness of the campaigns being launched. It’s also recommended that everyone in the advertising and marketing industry should have plans in place for when the time comes to change their tactics and work to set specific goals that they set in place. After all, we like to stay ahead of the game when it comes to playing it.

How Can ON Advertising Help?

With big changes coming to Facebook and the possibility of more advancements in the future, it’s vital that a plan is implemented to produce campaigns.. Having a hard time wrapping your head around it all? ON Advertising’s digital strategy services can help you stay ahead of the ever-changing social media industry. We can assist in creating innovative and creative ways to remain on top of the competition, while still staying aligned with your goals. Contact us to see how we can help your business grow and learn more about the services we have to offer.

Sketch of various styles of the letter R

Update Your Logo

Whether its fashion, technology, or graphic design, styles are constantly changing. Logos for a company or brand are no different, it needs to stay current with the latest trends in the industry. Has your brand ever updated theirs? If not, we suggest looking into a branding refresh to stay up-to-date with competitors.

Logos are considered one of the signatures of a brand because they give a visual representation of who the brand is and what they encompass. Unfortunately, the lifespan of these important branding elements are getting smaller and smaller; styles are changing at a faster speed than ever before, forcing businesses to update their brand more often than not.

Why make a change?

There are many reasons brands change their logos. Sometimes it’s internal factors causing a need for change including a shift in strategy, a merger, or an acquisition. However, external factors also have a big influence on altering a design. Examples of this usually include style trends and graphic design progression.

When to make the change?

Having a marketing team to evaluate when it’s time to modify a logo and look at all variables is the best practice. When we work with clients to asses a need for a new design, some of the questions we ask are:

Is the it too old and outdated?
Is it too complex?
Is it identifiable or not?
Is the business changing as a whole?

Taking a closer look and thoughtfully evaluating the brand is the best method to determine the need for a new logo.

How can ON Advertising help?

As you may have seen in a recent blog, in 2018 we changed our logo to rejuvenate our brand, giving ourselves a fresh and modernized look. As an agency, we have grown so much since we have updated our logo, giving us a competitive edge. Our highly-skilled creative team has designed many logos for our clients, check out some of our originals here. Whether you are starting a new brand, want to give a brand a fresh updated look, or are changing a brand’s strategic direction, we can design and create a state-of-the-art branding for you. Contact us to explore how a new logo can help your business grow.

Why You Should Look at Google Analytics

Here at ON Advertising, we heavily rely on Google Analytics. It is a huge part of our business, and it is helpful when tracking the results of our work. Being able to see how a website is doing in response to marketing efforts is critical to see if there is growth in website traffic and a return on investment for clientele. Nowadays with everything being online, seeing if your website could be doing better is a great way to improve your business and lead generation efforts. Here are three benefits of using Google Analytics:

1. It answers the question; why are visitors leaving the site?

This question correlates with the Bounce Rate. If there is a high bounce rate, it means that people are arriving on the website and leaving quickly for some reasons. There are multiple reasons why there could potentially be a high bounce rate. Having a team of experts available to help analyze the situation is crucial to solving it. To lower the bounce rate, you may want to look at the detailed report for Google Analytics supplies. The report could include recommendations for optimizing SEO keywords, a landing page is not attractive enough, or it is not optimized correctly. Examining the bounce rate closely and checking it is very important and could be a key factor in improving business.

2. Understand what social media platforms are working.

When using social media, you want to make sure that efforts for each platform are converting into website visits. If one platform is outperforming another drastically, consider removing or making adjustments to the lower performing platform. Optimizing each social media platform will ensure your budget is being used efficiently. It is also important to keep in mind that just because a social media platform exists, it doesn’t always mean your business needs to be on it. Industries have different appeal across platforms, ensuring you are devoting resources to the right ones will save you time, money, and headaches

3. Looking at Progress Overtime.

The primary goal of a business should be to improve and grow over time. Google Analytics can assist with that by showing the traffic flow during an extended period, i.e., annual, quarterly, etc. you will be able to fine tune your website to better resonate with your audience.
There are many more benefits to using Google Analytics. At ON Advertising, we review the results of marketing efforts on a regular basis to track our clients’ progress. Contact us to learn more about how Google Analytics has helped our clients and how it can help your business reach its goals.

How ON Stays Safe from Instagram Hackers

Instagram can be a powerful tool. It can be an excellent platform for advertising and an easy way to promote your brand. However, a lot of your business’ reputation can lie within Instagram, and one bad post from a hacker can have significant consequences. How can you protect yourself from hackers? ON Ad has the insight!

Dual Login

Having a dual login system in place is an easy way to keep hackers from getting access to your Instagram account. Even if a hacker finds out a password, they will not be able to get in because of the second device needed to authenticate themselves.

Revoke access to third-party apps

Third-party apps are other social networks, services that alert you when users unfollow you, or a service that posts on your behalf that may have access to your account. Do not give access to apps you do not trust or apps that seem sketchy. Using the apps that are managed by the Facebook or Instagram team is a good rule of thumb to follow.

Beware of unrecognized, shortened URL’s

Some examples of shortened URL’s are:
http://adf.ly/id
http://tinyurl.com/id
http://bc.vc
There are more URL’s out there, some are shortened like the ones above and some are not. Either way, they look a little different than a regular, safe URL. It’s crucial to stay away from clicking a shortened URL and avoiding accounts that contain them. These links are one of the most important things to beware of on Instagram or any social media platform. They give hackers access to private information in your account by using hidden malware.
Instagram is a fun and useful social media platform for many people and businesses. But, it’s everyone’s worst nightmare to lose control of an account because of trusting an unworthy source or link. By following cautious protocol and these helpful tips, you can ensure the reputation of your personal or business brand stays safe. To learn more about how we keep our accounts safe and how you can protect yourself, your business and your brand, contact us today!
For further reading, learn how an Instagram influencer had her account hacked, what steps she had to take to get her account back, and how she now protects her Instagram from having this happen again.

Contact ON today about our social media services!

Advertising for Your Restaurant

Let’s face it, the restaurant industry is a highly competitive market with more than 616,000 restaurants for consumers to choose from. The industry is continuing to expand with a 3.5% growth rate over recent years. With stiff competition, strategic advertising and marketing is the key differentiator to make your business stand out in the crowd.
Here at ON Advertising, we have a team of marketing experts to help your restaurant through the digital marketing age. We use various tactics to target and reach out to customers in a unique way that will increase interaction through social media. Building a virtual relationship is critical to connect with your regulars and to attract new potential customers.
Keeping a positive image for your business’ reputation is important because of customers’ reliance on online reviews. Nowadays restaurants have less control of content that users put out on the internet; it is vital to manage your brand’s reputation through digital marketing. Our team of experts diligently monitors your restaurant’s image and makes certain it is consistently favorable.
Having a personalized campaign that is tailored to your needs and strengths is crucial when advertising. We provide a hands-on team approach that recommends personalized campaigns, which actually meet the needs of your current and potential customers. Along with a personalized campaign, we also provide marketing recommendations that include analytical data reports. They show how your company is benefiting from the newly implemented strategies as well as present areas for improvement.
Don’t wait any longer, improve your business’ traffic by implementing a strategic plan of action. Your restaurant has unlimited potential, with assistance from our expert team here at ON Advertising, you can achieve the goals you have always envisioned.
Don’t hesitate to reach out to learn more about how we can help your restaurant thrive!