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Small business retailer working on Public Relations

How Retailers Benefit from Public Relations Agencies

Reputation is everything for retailers in a competitive market vying for the loyalty of their ideal target demographic. A quality public image serves to bolster a company’s success over a long period of time. Public relations (PR) is the key tool used by retailers to manage their relationship with the public and its various aspects of engagement. Public relations agencies foster, preserve and protect a retailer’s positive image. Conducting damage control on hearsay or false information that lacks proper context are some of the many battles public relations teams manage on the behalf of retailers.

Top Benefits of Having a PR Agency 

Let’s discuss why having an exceptional agency should never be overlooked. 

Raises and Reinforces Credibility — As a retailer, a PR agency works diligently to keep your image sustainable in the sphere of public consciousness.  How a retail company is portrayed will put it at a greater advantage over its competitors.  Without a respectable team, you may be at risk of encountering costly strife to your reputation and brand’s credibility.  Losing public trust is not easily regained, especially when you don’t have a prepared plan of action to best address issues as they arise. 

Yields a High Return on Investment (ROI)— Retailers of all sizes can take advantage of the strong ROI public relations agencies offer.  It is an investment that yields impressive results as free media is often used to spread brand awareness and elicit demand for what you have to offer in the market.  Contrast this with paying for advertisements and you have a more cost-effective marketing strategy to follow. 

Stretch Your Brand’s Reach— Investing in a public relations agency is a great way to significantly widen your brand’s reach.  There is no sense in having a great product or service that fails to reach its income-generating potential due to a lack of awareness that your brand even exists. Public relations can change all that and offer a refined communication approach to your target audience. Leveraging the resources available through online social media outlets it’s possible to maximize the scope of your brand’s reach and influence. PR requires the right plan at the right time, and when it is done correctly, it can really help a business reach its goals. By utilizing trustworthy news sources, your business will grow and boost its brand awareness. 

The Power of Good Publicity

Publicity is undoubtedly powerful, possessing the capability to reach a large audience within seconds, like a wildfire resulting from one strike of a match. Good publicity drives the success and engagement of many potential new customers.  A larger platform to operate from is highly desirable for small retailers looking to get ahead. 

Although the benefits of good publicity are important, most small businesses don’t know how to get started when it comes to building a good public image, let alone managing it as the business grows and expands its reach of influence.  The importance of a public relations agency cannot be overlooked when desiring to grow your business and brand loyalty.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence.  Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents together to help develop a brand that works for you.  Whether you are seeking additional advertising advice for your marketing strategy or any other retail project, we can make it happen!

Contact us today to learn more about our services and how we can help your business shine!

Gen Z friends using mobile smartphone outdoor

How To Reach Gen Z in Your Advertising

Keep it real. Gen Z is not interested in marketing gimmicks and advertising game-play. This generation doesn’t settle for what’s worked in the past. It’s a demographic hooked on TikTok and other creative platforms for self-expression. 

They are less likely to buy into something at face value and instead look behind the curtain for shared values and virtues held by the brand. The best thing advertisers can do is understand what makes the Gen Z consumer demographic different and use this information to their advantage.

What Works When Advertising to Gen Z

Let’s explore in more detail what actually works when advertising to Gen Z and why. There are likely to be areas you’ll need to rework your current ad strategy to elevate effectiveness.

Convey Strong and Clear Values and Mission

This generation doesn’t tolerate smoke and mirrors of any kind. Not in what’s coming down the advertising pipelines nor ambiguous values or generic mission statements. Depth and authenticity are of high priority among the Gen Z collective. 

They appreciate and arguably demand no-nonsense transparency in a brand’s values and mission. They understand their purchasing power and are adamant about using their finances to support a brand whose cause they believe in.

Why it Works — They understand influence. Gen Zers want to be part of a movement when supporting brands and their underlying values and virtues. They know they can either help influence a product or service or seek to shun it out of existence.

Overall, they need to feel like they are making a positive impact on the world in the areas they believe are important. When brands align with their strongly held beliefs, they will support them.

Connect with Influencers

Influencers are the liaison between Gen Z consumers and the competition of brands vying for their loyalty. They hold tremendous advertising power to the Gen Z audience. Influencers will be honest and transparent through unfiltered opinions and reviews. It’s especially effective when influencers are fellow Gen Zers and therefore better able to speak to their own generation with the understanding of what they value.

Why it Works — Trust is crucial to Gen Z. When they have an influencer they trust, they are much more likely to follow their recommendations and invest in the products they promote. They want honesty over salesy tricks and gimmicks.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents to develop a brand that works for you. Whether you are seeking additional advertising advice for your Gen Z audience or any other marketing project, we can make it happen!
Contact us today to learn more about our services and how we can help your business shine.

Travel Advertising

Tourism Marketing Has Evolved: Here’s What You Need to Know

Tourism marketing has taken a big hit ever since the global lockdowns and massive regulations were introduced to the entire world. The travel and tourism industry has been feeling its negative effects ever since. This unfortunate reality is still continuing to recover and is in need of strong marketing efforts more than ever. 

It’s not easy battling the “zoom-fluence” along with the lingering fear and hesitation felt by so many trying to get back to their pre-pandemic lives. Ramping up travel and tourism marketing is more important than ever for businesses and communities that depend heavily on it for economic stability.

Make Tourism Marketing Work for You

What are some emerging trends for tourism marketing since the pandemic? What should travel marketers address in their messaging to encourage more travel? Let’s dive in!

Here are some key items travel and tourism strategists should be aware of with their marketing efforts:

  1. Keep it simple and hassle-free – Tourism marketing is challenged now more than ever to keep things simple and easy to step back into for their prospective customers. It can be a difficult time for many travel businesses to motivate people who feel uncomfortable booking a trip or vacation. Simple and convincing brand messaging is always pivotal, but more so in order to experience economic recovery.
  1. Highlight increased quality of life –  Since the pandemic has negatively affected the quality of life for countless individuals, tourism marketing can benefit by highlighting its self-care capabilities. One angle is focusing its message on the improved mental health experienced when taking a beach vacation or other desirable travel destination. 

People need to be reminded of how wonderful your locations are and how much they need to break the monotony of staying home or indoors so much. Influencing your potential customers through effective marketing tactics requires highlighting the most compelling benefits your travel seeker can expect to experience.

  1. Market the affordability factor – Unfortunately, rising prices are everywhere and it doesn’t help when people are already having to pay higher prices for everything else, including food and gas. 

By highlighting your cost-effectiveness, you increase the likelihood of keeping or attracting new destination seekers. This is a huge part of the influential strategy for tourism marketing looking to recover financially and thrive moving forward.

Speak Straight to the Different Types of Travelers You Target

Your social media and other types of travel marketing efforts should all account for the different types of travelers you target; looking specifically at what they want and need in these unique times. For example, single Gen Z’ers are using different platforms than other types of individuals and may prioritize specific locations due to popular cultural influences. 

However, target demographics of all types can greatly benefit from knowing what’s new in your area and how it can relieve them of the stress, depression, anxiety, and fear so much of the country has been living with since 2020.

ON Advertising is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers blend their talents to develop a brand that works for you. Whether you are seeking additional tourism marketing guidance or any other ad or marketing project, we can make it happen!
Contact us today to learn more about our services and how we can help your business shine.

What Makes a Successful Creative Billboard Ad?

Billboard advertising is a competition all its own. Not only for the attention and memorability of its target audience but also to stand out among all the other billboard ads flooding the busy streets. 

How does one cut through all the noise with enticing, yet effective messaging? How do businesses avoid adding to the chaos of visual voices all vying for attention? These are good questions to ask when strategizing to launch a billboard. 

What’s more, this type of advertising does not run cheap. When you invest in creative billboard advertising, it has to be effective. Some billboard creativity hits the target, making the financial investment payoff, while others flop. Why is this?
Let’s explore these winning billboard strategies to find out.

Creative Billboard Ads and Why they Work

Simplicity

Of everything you want to say to your moving audience, narrow it down to one main message. 

If you’re trying to share too much in one billboard, even if you’re trying to make it worth the money, this could easily work against you. If you approach the billboard concept confused about what you are trying to convey, chances are your audience will be just as mixed up digesting your creative messaging efforts. 

However, approaching a creative advertising project with a specific intention helps you execute a successfully targeted billboard advertising message. People’s attention spans tend to shrink when faced with a sea of media messages, let alone the capacity to remember the brand and its benefits. 

People don’t have much time to take their eyes off the road and focus on the details of your freeway-bound message. Perhaps this is why successful billboard advertising is typically only six words max. Or one. Or none. Whatever boosts your effectiveness in establishing your point.

Bottom line: Less is more. Less clutter, less wordy text, less unclear imagery, and more sales.

Clear Goal

If you have multiple priorities, you don’t have a priority. The same goes for goals in branding efforts using billboard ads. You need to set a clear goal and never lose sight of it throughout the strategy and implementation process. 

Ask yourself:

  • Who are you targeting? Why? 
  • What’s the one thing you want to accomplish through your billboard? Why? 
  • What is your call to action? Why?
  • Asking the question ‘why?’ forces you to dig deeper every time you ask it. In doing so, it reveals more of what’s beneath the surface and will help you get crystal clear on your intentions and how you will measure success. 

Here are some examples of common goals businesses for billboard advertising:

  • Raise brand awareness
  • Raise awareness about a promotion or sale
  • Marketing a specific product or service
  • Get more customers in person or online
  • Generating interest in your brand

Bottom line: Set a clear goal and know why.

Determine Effectiveness

Don’t confuse creativity with effectiveness. Unfortunately, the most elaborate and quirky, creative ads don’t always translate to sales or brand awareness, or any of the other goals you have in mind. It is why you must always keep your goals center stage. 

You need to thoughtfully consider whether or not the text and visual strategy in place is going to support your anticipated outcome. After all, what good is it to have an over-the-top billboard and people miss the point or worse — mistake it for another business.

Bottom line: Funny, punchy, and creative are nice; but does it reach your goal?

ON Advertising Is One of Phoenix’s Top Advertising Agencies

ON Advertising consists of brand strategists working synergistically to develop and support successful market influence. Our full-scale consideration of each facet of marketing and advertising operates with clear goals and objectives laid out for each client and their unique needs. 

Our team of thinkers, creatives, and observers synergize their talents to develop a brand that works for you. Whether you are seeking additional billboard advertisement guidance or any other ad or marketing project, we can make it happen!
Contact us today to learn more about our services and how we can help your business shine.

What is the Difference Between UX and UI Design?

Websites, mobile apps, and smart home devices. Oh my! Utilizing your business’s digital presence in the most effective way is becoming more important every day. UX and UI design are at the forefront of successful technology integration. But what are these and how do they make your business’s digital interface a web-site for sore eyes?

As one of the top ad agencies in Arizona, ON Advertising is the go-to for quality services that put your business front and center of your customers. When you work with us, you’re not just receiving our creative minds and collective experience, you’re gaining a valuable partnership to increase ROI. Read our article below to learn how UX and UI design make your message stronger.

What is UI?

User Interface is the point of interaction between the user and a digital device or site. When it comes to designing a website, app, or ordering kiosk, UI considers every visual, functional, and interactive element that might be a part of a digital platform. A UI designer will think about icons, buttons, typography, color schemes, spacing, imagery, and responsive design. An effective user interface transfers the brand’s visual appeal into a digital format in a way that is consistent, coherent, and appealing.

What is UX?

User Experience or “UX” is the icing on the cake of great UI design. UX considers the customer’s needs above all else and ensures that the company creates a digital interface that meets those needs when and how the customer expects. A UX designer designs an experience, not just an interaction. They operate under the idea that any interface is always centered around the human being behind the screen. UX design includes:

  • Understanding Users: UX design requires research to understand the target audience.
  • Design Strategy: Develop the sequence of actions users take as they interact with the interface.
  • Analyzing Designs: UX continues even after a digital interface is launched by analyzing how people interact with the platform.

UX vs. UI

UX and UI constitute separate processes that each require separate tasks and understanding in order to achieve the most constructive design. A good way to compare the differences is that UX is the framework on which UI is built. UX measures and optimizes to support functionality. UI is the cosmetics and presentation that are generated based on the UX recommendations. 

Combining UX and UI Design

In the case of website design, UX and UI complement each other and make each other stronger. If your website has great UI, it might look appealing but be difficult to use. A website design with great UX might be simple to use, but terrible to look at. When it comes to your business’s online presence, having both is crucial to standing out amongst your competitors. 

For example, your new site just launched selling state-of-the-art sneakers. The text is easy to read, the color scheme is on-point, and the buttons are far enough apart that customers don’t tap the wrong shoes by mistake. That is UI. UX guarantees that the customer can search through their options and when they find the perfect pair, they can easily navigate to the checkout. 

ON Advertising Can Push Your Branding to the Next Level

To attract prospective customers, having an online presence is essential in today’s business world. By employing effective UX and UI design, you can develop a digital integration for your brand. 

As one of Arizona’s top marketing agencies, ON Advertising specializes in all things digital. By enlisting in our digital services, your brand will be represented by an online presence that looks and feels seamless to your customers.

A videographer in a ambient setting shooting a video for a retail business

Strong Creative Results in Strong Sales for Retail Business

If you own a retail business, you know firsthand how competitive the industry is. Not to mention, eCommerce shopping is only getting more prominent in our lives. So, how do you stand out from your competitors? ? Simple. Partner with a full-service advertising agency that can concept, develop, and place effective creative advertising to strengthen your sales numbers.

As one of the top ad agencies in Arizona, ON Advertising is the go-to for quality services that put your business front and center of your competition. When you work with us, you’re not just receiving our creative minds and collective experience, you’re gaining a valuable partnership to increase ROI. Read our article below to learn more about our creative services and how they can help your retail business find great success. 

Capture The Essence Of Your Retail Business With Video Production Services

Video production is nothing new to retail. In fact, businesses have been using professional video production for commercials and websites for a long while. With social media and other digital platforms only becoming more popular, there are many opportunities for retailers to highlight their brands visually.  Some benefits to consider when enlisting in video production services include:

  • Personalization for customers.
  • Showing them what you’re all about is better than telling them.
  • Powerful videos can result in better sales and conversions.
  • It adds a human element to your retail business.
  • Videos are perfect for showing off more complex products.

Looking To Resonate With Your Target Customers? Go With The Copywriter.

What separates a retail business from its competitors? Personality. To develop a brand tone of voice that truly resonates with your customer, you need a copywriter. They’re the chameleons of the advertising world as they can shapeshift words to fit what your customers are looking for. This will play a huge role in turning casual shoppers into loyal buyers. But, finding a formula that works for your business is critical. So, what exactly goes into great retail copywriting?

  • Great copywriting will focus on benefits, not features.
  • It will influence action and understand consumer behavior.
  • Great work can spark an emotional reaction.
  • Writers understand the importance of storytelling.

Graphic Designers Influence Consumer Behavior For Retail Businesses

Another important aspect of strong creative is the role of the graphic designer. The work they do is probably the most important as it helps capture your audience’s attention, intrigue them, and engage them. This is especially true when they’re partnered with a copywriter. Moreover, graphic design helps you form people’s positive perceptions of your brand, as well as inspire them to remember your products. Some benefits of partnering with a graphic designer include:

  • Strong graphic design can boost brand familiarity.
  • It can help tailor your brand to your customers’ needs.
  • They will understand color theory and what will be most impactful for your designs.
  • They can make your projects relatable to your target audience.

ON Advertising’s Creative Team Knows Retail

As one of the best creative agencies in Phoenix, ON Advertising are experts in developing successful brands. Our strategic approach will expand your company’s personality and help determine the image you wish to portray to the public. ON’s team of thinkers, creatives, and observers synergize their talents to develop a brand that works for you. Contact us today to learn more about our services and how we can help your business shine.

Two hands reaching out to each other, one black and one white, indicating diversity

Representation Matters: How Diversity Makes Advertising Stronger

In the last few years, issues surrounding diversity, equity, and inclusion have become prominent talking points in our society. It’s also become a focal point for the advertising industry, as more agencies and businesses include some level of diverseness in their messaging. It simply makes one’s advertising efforts stronger. But, how?

As one of the top ad agencies in Arizona, ON Advertising is the go-to for quality services that put your business front and center of your competition. When you work with us, you’re not just receiving our creative minds and collective experience, you’re gaining a valuable partnership to increase ROI. Read our article below to learn why representation in advertising is important and how it makes your message stronger.

The Rise of Diversity and Inclusion

In case you’ve been living under a rock, there have been several movements in our society that are fighting for equality and representation. These movements have advocated for the rights and protections of specific members of our communities, regardless of their race, sexuality, religion, nationality, and economic status. 

But, what does this have to do with advertising? Well, everything. Advertising is more than just selling a brand to a target audience, it can change how we view companies, people, and societal norms. While the advertising industry has notoriously played a huge role in creating and reinforcing stereotypes in years past, it also has the power to lead the charge in positive change. 

Kantar says it best, “the very best creative cannot only sell products and build brand equity, but it can also change behaviors and shape society.”

But, What is Diversity’s Role in My Messaging?

Surely, you’ve heard the United States is a melting pot of cultures and identities. According to Pew Research, roughly 40% of the U.S. population is a racial or ethnic minority. Furthermore, the average age of those minority groups tends to be much younger than that of non-Hispanic whites. 

There is evidence to support that progressive and inclusive advertising improves ROI. Why? Because many consumers recognize its importance. It’s comparatively like the eco-friendly consumer movement that buys products from companies that emphasize sustainable operations. It makes them feel good that the brands they follow support a cause they resonate with. This bonds customers and companies in a common goal, resulting in stronger brand loyalty.

What Can My Company Do to Ensure Diversity is in My Advertising? 

If you’re working towards more diversity in your marketing efforts, good on you. It’s an admirable goal to strive for, but it’s also critical you get it right. Otherwise, your company’s message may be viewed as simply “woke-washing”. This term is used to describe companies that are only using diversity as a superficial lip service as opposed to an actual meaningful action. So, we recommend that you also look at your internal operations to make sure you’re practicing what you preach.

Some things to consider when it comes to diversity in messaging:

  • Understand Gender: In AdReaction’s ‘Getting Gender Right’ study, they found that ¾ of consumers believe the way they are portrayed in advertising is completely out of touch. They found women were being over targeted in ads for products like laundry and household products, while under targeted in areas like automotive. 
  • Gender and Race Inclusive: Looking at today’s advertising, you can take many approaches to how you portray race and gender. The two most common are: explicit and implicit. Explicit being that you’re promoting products specifically made by minority groups or showing direct support for advocacy groups and minority interests. Implicit advertising is simply just showing more diversity in the actors you choose to be in your ad, like including a black postal worker, a female CEO, or a Hispanic chef. 
  • Inclusivity Promotes Sales: Following the rise of the Black Lives Matter movement, researchers found that inclusion contributes to long-term equity by positioning the brand as emotionally different. This results in short-term sales due to making one’s message impactful for customers. 

You (or the ad agency you partner with) must conduct extensive research into your market and examine how people engage with your brand. This will give you an idea of who exactly is buying your products and what they think of your current messaging. This will give you valuable insights into what your future messaging goals should be.

ON Advertising Can Push Your Branding to the Next Level

Diversity and inclusion in advertising should be more than just a marketing strategy, it should be a mirror image of our society as a whole. If your company is working towards a more inclusive image, it needs to start from within before you share it with the world. 
Once you get there, ON Advertising is the expert team to help highlight these actions and turn this mission into impactful messaging. Our strategic approach will expand your company’s personality and help highlight the image you wish to portray to the public. ON’s team of thinkers, creatives, and observers synergize their talents to develop a brand that works for you. Contact us today to learn more about our services and how we can help your business shine.

The Phoenix skyline where ON was named one of the best advertising agencies in phoenix

We Did It Again: ON is One of the Best Advertising Agencies in Phoenix

There’s nothing like being acknowledged for your hard work. ON Advertising is excited to share that we have been named one of the best advertising agencies in Phoenix in 2022. Between our company’s growth and working with many new exciting clients, this is just the icing on the cake. So far we’ve been recognized by two publications, Expertise.com and Digital.com. We’re extremely proud of our team and can’t wait to see what else we achieve this year. You can learn how we were able to obtain these awards below. 

How Did Expertise.com Name Us One of the Best Advertising Agencies in Phoenix

Expertise’s goal is to connect people with the best local experts. They scored over 254 agencies in Phoenix and broke down the best 35 based on each company’s availability, qualifications, reputation, experience, and professionalism. Based on their scores, this is what ON Advertising got:

  • Online Profile: Good
  • Average Review Score: 4.6/5 (Best)
  • Total Reviews: 11 (Better)
  • Score Consistency: Consistent (Best)

How Did Digital.com Name Us One of the Best Advertising Agencies in Phoenix

Digital’s advertising and marketing agency reviews are based on over 40 hours of research on 230+ agencies across the web. Their goal is to help small businesses and startups find the best advertising and marketing agency for their needs. They evaluate agencies based on their service lines, their size, and the industries that they focus on. Based on their research for the Phoenix metro area, ON Advertising is one of two standouts.

ON Advertising is Your Choice for Quality Marketing Services

As one of the top advertising agencies in Phoenix, Arizona, we strive to combine innovation and creative ideas to every assignment. Whether it’s part of our video production services and social media or our PR capabilities and event planning, we’re the go-to for quality servicing. We’re excited to continue this mission and look forward to developing new projects and relationships with our clients. If you’re looking to enhance your marketing efforts this year, contact us and one of our team members will be in touch.

The Original Grande logo in front of nachos and corporate characters

Client Spotlight: The Original Grande

After much anticipation and excitement, JRI Hospitality officially opened its first The Original Grande location in Salina, Kansas on February 7th, 2022. The road to get here was long, but for ON Advertising, it has been one of the most rewarding experiences. We helped JRI create a brand that would stand out to consumers for its exceptional service and commitment to providing quality food. 

For almost 30 years, ON Advertising has been one of Arizona’s top marketing agencies for our way of obtaining favorable results for our clients. We take a business-based approach in our partnerships, which means we look at the bottom-line growth for our clients. Read our blog post below to learn how we have helped JRI Hospitality launch The Original Grande and create a brand that excites its customers. 

Who Are The Original Grande?

The Original Grande is a blossoming fast-casual restaurant chain that is owned and operated by JRI Hospitality. JRI has extensive experience in managing a variety of hospitality businesses including Freddy’s Frozen Custard & Steakburgers, Chompie’s, Mokas Cafe, and the Salina Country Club. 

The Original Grande is one of their newer concepts that focus on serving affordable Mexican food with friendly service. Their menu is full of your favorites, including tacos, burritos, enchiladas, and their famous taco burger. As a new venture, they needed help creating their brand from the ground up. 

We Developed a Laid-Back Website That Builds Customers’ Appetites

One of the first things we were tasked with for The Original Grande was to create a website with personality and mouth-watering imagery. 

Mexican food is loved by all and we wanted to highlight how the restaurant welcomes any and everyone to enjoy The Original Grande menu. To achieve this, we created a brand tone of voice that is laid-back and welcoming to any and every diner craving a taste of the southwest. 

Frankie Calandra, ON Advertising’s Copywriter, explains, “when I was developing the copy for the website I looked at many different companies to see how they were presenting their Mexican food and overall business. I learned that creating a down-to-earth voice is important, especially when offering affordable menu items like The Original Grande.” He adds, “So, I incorporated fun language into the copy to show that while the restaurant takes its food seriously, they are a fun company to engage with.” 

Since the website’s launch in January, the site has received 5,000+ user visits and has no signs of slowing down. This is due to our SEO techniques, strong website copy, design, and engaging social media content.

We Use Social Media to Excite The Original Grande Fans

Speaking of social media, it’s a very important part of The Original Grande’s marketing strategy. We run the franchise’s Facebook, Twitter, and Instagram, sharing images of their menu items and informing their audience of any updates about the brand. Our strategy is simple – spread the word of The Original Grande and encourage residents of the cities they’re located to visit. 

“Facebook alone sees a high number of engagement. On average, a post will receive an engagement rate of 200.” says Michelle Berry, ON’s Director of Social Media. ”I am thrilled to see where we have taken the brand’s social. Its growth in followers and engagement has truly been exciting to watch.”

Email Marketing is Designed to Inform

One activity we just launched, now that The Original Grande is officially open, is sending out emails to people who’ve subscribed to the e-club. We are focusing our email campaigns around hiring events, location updates, limited-time offers, and more. According to our Mailchimp analytics, since our first email campaign, the brand has experienced an open rate of 40%. 

As the brand continues to grow and develop an even larger following, we anticipate this number to grow significantly.

We Created Corporate Characters That Relate to their Customers

As we began developing The Original Grande brand, we started thinking about other fast-food chains and what made them so unique. One of the biggest things we found was how businesses have a corporate character that almost mirrors the values and brand image they wish to portray.

So, we began knocking around some ideas for the brand. We came up with Señor Grande and Chico Grande. Their story goes like this:

Señor Grande, a southwestern saguaro, and his son, Chico Grande, were tired of the scorching hot Arizona summers and limited supply of water. The two decided to embark on a journey to find the perfect place to call home. They visited every state and every major city and noticed many did not have easy access to affordable Mexican cuisine.

The idea for The Original Grande was born. By prioritizing high-quality ingredients, the father-son duo made it their mission to satisfy customers’ cravings for affordable, quality Mexican food. They chose to set up shop in Kansas to entice people from all directions of the country to visit their restaurant.

Eric Garcia, ON Advertising’s Creative Director, explains what the duo represents, “It tells a humble origin story that represents the generation gap between old and new that brings authenticity to the brand. The story behind The Original Grande incorporates the company’s core values in a fun, engaging way. Additionally, we made it as simple as possible so anyone who reads Señor and Chico Grande’s journey understands what to expect when they visit one of the TOG restaurants.“

ON Advertising Are Experts in B2C Businesses

We are proud of the work we accomplished for The Original Grande and JRI Hospitality, and we are excited to continue our partnership with them. As one of the top advertising agencies in Phoenix, ON Advertising is an award-winning full-service advertising and marketing agency committed to the success of our clients — and featuring a diverse team of highly skilled professionals who are passionate about what we do. We provide our clients with award-winning services customized for each organization to ensure their brand succeeds. Contact us today to learn how ON Advertising can help you.

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