STRATEGIC PLANNING

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On Advertising will work with you to integrate a strategic marketing and advertising component into your overall business plan. We work with many companies to develop and integrate one, three or five year marketing and advertising plans with built in Key Performance Indicators (KPIs). These indicators include projected sales analysis, closing ratio, target customers, competitive analysis, etc.

We partner with you to create the strategic marketing and advertising plan. We then engage the plan ourselves under your leadership and/or work under your internal staff to engage the plan. Marketing and advertising components should be measurable and include a timeline of activities and outcomes. The strategic plan should include specific quarterly goals and Return on Investment (ROI) analysis. On Advertising can help you integrate a detailed marketing and advertising component into your business plan.

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