OUR LEADERSHIP

John Hernandez
John Hernandez

CEO

John oversees corporate operations, structure, planning and development for the agency. He works tirelessly for our clients on business strategic planning, business development and creative and branding strategies.
Before joining On Advertising, John gained extensive media experience working as a producer, photographer, reporter, anchor and news director for TV stations all over the country. He understands how media work and knows how to leverage this knowledge to achieve measurable results for clients.
John studied Broadcasting and Journalism at the University of Arizona. He is involved in many organizations in the Hispanic community, and serves as the Board Chair of the Si Se Puede Foundation. John is perhaps the Cardinals’ biggest fan – the St. Louis Cardinals baseball team, that is.

Ron Meritt
Ron Meritt

President

Ron opened On Advertising after working in television for many years. He wanted to take skills honed in his broadcasting career to help clients navigate the ever-changing media landscape. As President, Ron oversees day-to-day operations at the agency while guiding the strategy, client service and performance. He does this by uniting a unique combination of strategic thinking and business innovation.
In addition, Ron manages the agency’s Crisis and Issues Management division. Ron leads a nationally-accredited seminar that provides training for clients on how to communicate in a crisis situation and manage the impact of a crisis. His depth of experience and expertise is unrivaled in this area.
Ron has degrees in Broadcasting and Public Relations from Northern Arizona University and in Meteorology from Mississippi State University

Irasema Jeffers
Irasema Jeffers

Chief Digital Officer

Irasema Jeffers’ leadership ability derives from her unique background. Ms. Jeffers combines seven years experience serving as an officer in the United States Marine Corps with 10+ years in digital management with eCommerce powerhouses such as Amazon and eBags. Analytics, usability testing, and designing based on user experience are the keystones for Ms. Jeffers' collaborations. Oh yeah, she can still do 30 push ups which is always great in a bar bet.

Noah Dyer
Noah Dyer

Vice President of Marketing Strategies

When it comes to marketing and advertising, Noah is not only passionate about doing things right, but doing the right things. He is constantly seeking better ways to achieve marketing results for On Advertising clients.
Noah has executive experience in a variety of marketing agencies, and draws from that knowledge to make sure On Advertising is a leader in the industry. He is a frequent speaker at marketing conferences, and is currently authoring a book on technical and creative project management.
Noah has a B.A. in psychology and an MBA, both from ASU. He speaks fluent Spanish, and can even talk to computers in a variety of programming languages.
Noah is a former rugby player, stage hypnotist, and Eagle Scout. He is addicted to League of Legends. He is incredibly proud of his 4 beautiful children: Enoch, Mattie, Linkin, and Lillie.

Ron Drake
Ron Drake

Vice President of Business Development

Ron is On Advertising’s Vice President of Business Development. He has nearly a decade in the agency world doing business development. Ron has extensive experience in Advertising, Communications, Retail and Government and has a passion for doing what’s best for the client. His past Government experience includes the Mayor of Avondale, AZ when Money Magazine recognized Avondale for job growth, ranking them 3rd of all U.S. Cities. Ron holds a bachelor’s degree in Business from Northern Illinois University with an emphasis on Marketing and Advertising.

Scott Kasallis
Scott Kasallis

Creative Director

Scott lives for the challenge of advertising – of changing consumers' perceptions and influencing their behaviors with artfully crafted combinations of insight, creative, and strategy. Scott has built his career, and a lot of value for clients, capitalizing on ever-emerging digital technologies and creative opportunities.
As Creative Director, Scott helps leverage these opportunities for clients. He’s responsible for developing the best ways to use creative to connect brands with consumers to deliver value and ROI for clients.
Scott holds a degree from Glendale Community College with an emphasis in Graphic Design and Advertising.

Jeff Breuer
Jeff Breuer

Digital Studio Director

Jeff runs On Advertising’s state-of-the-art, in-house digital studio, and is tasked with leading the agency’s digital production capabilities. In this role, Jeff has developed a solid track record of producing award-winning work for clients across all categories.
Jeff’s production work has earned several awards, including a Telly for a Department of Economic Security PSA.
Jeff earned a bachelor’s degree in Communication with an emphasis in Film Production from Grand Canyon University.

Kylie Caflisch
Kylie Caflisch

Senior Social Media Specialist

Devin Hanson
Devin Hanson

Senior Web and Graphic Designer

An accomplished graphic artist and photographer, Devin combines his web design, digital media and print design expertise with the invaluable ability to successfully interpret and understand client advertising needs. As a result, Devin consistently produces unique, beautiful designs along with cohesive, integrated digital and print collateral that effectively align with marketing strategy. Devin’s areas of expertise include custom website design, social media promotional elements, original logo creation, distinct mobile and email marketing campaign concepts.
Devin holds a Photography degree with a Visual Communications minor from Northern Arizona University. He has created digital and print design work for a wide range of private and public sector clients including medical, commercial real estate and consulting businesses along with entertainers, churches and schools.

Cole Christensen
Cole Christensen

Senior Web Designer

Julie Light
Julie Light

Media Director

Julie is responsible for media buying, working with clients to develop strategies designed to maximize advertising dollars and increase ROI.
Julie understands both traditional and new media and knows how to integrate the disciplines into a cohesive framework that increases a client’s bottom line. She understands how to use market research, ratings numbers and other data to formulate campaigns that work.
Julie holds a bachelor’s degree in Journalism and Public Relations from the University of Tennessee.